WISH Africa is a media & marketing platform focused on culture, commerce and its development in

Our mission is to promote a more positive image of Africa and Africans on the continent and in the diaspora. We believe that this in turn will lead to greater cultural understand, greater inter and extra African commerce, and that this in turn can impact positively on the socio-economic development of the continent.

Our brand colors are clay red, gold and black. The red clay symbolizes Africa, the tough terrain from which all things are built. We choose to emphasize the gold that comes through this clay. The beautiful work and innovation that is created despite the tough conditions. The black signifies the dark continent, so much unknown


The story of Africa is usually lacking in richness. It is usually punctuated or undercut with negativity.

We would like to tell a better story.


A thoughtful curation of stories and experiences from across the continent and in the diaspora.

Culture | Commerce | Development


  • Social media channels
  • A website
  • A showroom

We cover premium lifestyle content spanning: real estate & architecture,
art & design, tech, travel, fashion, and food & drink.


They are those who are conscientious and culturally curious about Africa.

Retail Consultant Lola Emeruwa has over 7 years working within the Luxury fashion industry.

She fine-tuned her skills working with reputable brands such as Louis Vuitton, Marc Jacobs, Stella McCartney, and Net-A-Porter in offices located in London, Milan, Paris, New York and most recently Ermenegildo Zegna Lagos.

Having worked in departments such as Marketing, PR, Visual Merchandising, Retail, and Buying, she has acquired a solid and holistic view of how the industry operates as a whole.

Lola was most recently featured in the Style.com “Lagos Rising” article (Nov 2014) and has been noted as one of the city’s burgeoning faces of luxury.

Lola Emeruwa

Sally Udoma

Sally Udoma

Sally Udoma is a Consultant to the law firm of Udo Udoma & Belo Osagie, advising in its Energy and Arbitration practice areas. She joined them in 2012 after a 30 year career in the oil industry; her last position prior to that was as Regional General Counsel in Chevron’s Global Upstream organisation, based in London, with responsibility for Europe, Eurasia and the Middle East.

Over the course of her career (during which she worked in Lagos and Paris for a major European oil company (Elf) and Lagos and London for a major US oil company (Chevron)), she advised on, and was involved in negotiating and drafting, multiple, often complex, agreements for upstream acquisitions, joint ventures and operations, and had responsibility for managing dispute resolution for the wide variety of contractual and other disputes that naturally arise in the course of operations of a major oil producing company in Nigeria and elsewhere.

She graduated with a Bachelor of Laws degree (LLB) in 1979 from Kings’ College, University of London, followed by a post-graduate LLB in International Law from Trinity Hall, University of Cambridge in 1980, and was called to the Nigerian Bar in 1981. She qualified as a Member of the London Chartered Institute of Arbitrators in 2009.

She has been an active member of Child Life Line, an association for the care and rehabilitation of vulnerable and homeless children, since its inception in 1994, and since 2013 has been the President of Child Life Line.

Mo Abudu has made her mark in various fields of endeavor, which cut across the corporate world as an Executive in ExxonMobil for nearly a decade; she was the promoter behind the Protea Hotel Oakwood Park, of which she remains a shareholder and director; she was the Founder of Vic Lawrence & Associates, now, one of Nigeria’s leading Outsourcing firms. And most recently in the world of media, she is the Creator, Executive Producer, and Hostess of “Moments with Mo,” the first of its kind to be syndicated across Africa, running for over 8 years now and citing an impressive guest list that included the likes of Hillary Rodham-Clinton and Christine Lagarde.
An accomplished entrepreneur and philanthropist with a predilection for television, Mo embarked on her greatest business endeavour yet with the launch of EbonyLife TV, Africa’s first Global Black entertainment and lifestyle network which celebrated its 2nd year on air on July 01, 2015. As Africa’s ‘first lady of chat’ and media mogul, Mo is highly sought after for her in-depth knowledge on the African and Global creative industry. She has spoken at Cambridge University Judge School of Business, Harvard University, New York University Stern School of Business, amongst others, and has received many international recognitions, to include Forbes’ award as First African Woman to launch a Pan-African TV Channel and CNN’s report on her as ‘Africa’s Queen of Media who conquered the continent’.
And what Mo calls her most significant achievement is being blessed as the proud mother of two amazing children, Temidayo aged 25, and Adekoyejo aged 19.

Mo Abudu

Mo Abudu

Sandra Mbanefo Obiago

Sandra Mbanefo Obiago

Sandra Mbanefo Obiago is a multi-faceted writer, photographer, poet, art collector & curator, and award-winning filmmaker. She has curated art shows and worked with the local creative industry to promote the best of Nigeria art. After traveling extensively across Sub- Saharan Africa’s as communications manager for environmental group, WWF International in Switzerland (from 1991 – 1998) she founded and ran communicating for change (1998-2012), a media for development social enterprise in Nigeria. She is a social activist and her campaigns, films, radio programs and publications have touched on themes such as human rights, women’s empowerment, health & HIV & AIDS, environment, democracy and good governance.
Obiago is an experienced creative industry expert, liaising with key stakeholders in the private, public and civil society sectors. She organized conferences workshops, symposia for Nigeria’s growing film industry and creative sector; she was the organizer & convener of the future of development film in Africa conference in Lagos

Nigeria in 2005 & 2008 in collaboration with the ford foundation, the World Intellectual Property Organization (WIPO), the Nigerian copyright commission, the Pan African University and the Television Trust for the Environment (TVE).

She helped develop a course on Media Enterprise at the Pan African University (Lagos Business School) and was a freelance instructor from 2007-2009. From 2010-12, Obiago produced and co-directed a 5 part documentary film series, Red Hot: Nigeria’s Creative Industries, featuring 17 artists from the film, music, performance and visual arts sector. She developed an art program for the Wheat baker, a leading boutique hotel in Lagos, where she has hosted quarterly art exhibitions since 2012.
Besides being involved in many community initiatives, she has served as Sunday school teacher since her teens. She served as a trustee of the Convention on Business Integrity (CBI), one of Nigeria’s foremost business ethics organizations. She was a member of the Advisory Council of the Nigeria National Film Institute and has served as a member of the jury of the Nigeria Media Merit Awards and the African International Film Festival (AFRIFF) awards. Obiago is a fellow of the Aspen Institute African Leadership Initiative for West Africa (ALIWA) and continues to mentor many young Nigeria artists. She attended executive education courses at the Wharton School of the University of Pennsylvania and received an M.A in Telecommunications from Michigan State University, and a Bachelor of Education degree in English and German from the University of Manitoba, in Canada. She is happily married with three children.

Papa is an R.I.B.A graduate from the Welsh School of Architecture, University of Cardiff. He has over 15 years’ experience in the United Kingdom and Nigeria, formerly as Director of O+O Architecture and Design. Working as lead designer on various projects in the UK from Cultural Arts Buildings, (Talewa Theater, Bhavan Centre) to highly bespoke residential projects. He has won numerous design competitions and has been published in numerous magazines. Papa is a founding member of ‘bukka’,www.bukka.org.uk a research and education trust that works with students and architects, investigating the developing urban city. He is on the advisory board of Oxbridge Sixth Form College, Lagos http://www.oxbridgecoll.com/and a committee member of Child Life Line, a children’s rehabilitation charity.http://www.childlifeline.org/

Papa’s current portfolio of work within Nigeria can be defined as architecture, searching for a new idea for a redefined, pragmatic African modernism, engaged in the art of symbolism, metaphor, ideals, context, culture and nature; Architecture that continues to give a little meaning to the everyday – beyond the realms of form, function and even technology.

Papa Omotayo

Papa Omotayo